![]() ![]() Instead of offering the $500,000 she needed, Mark Cuban and guest shark Rohan Oza joined forces to offer $1 million for the entire operation, while giving Torres a 10% royalty allocation. So far, so good, but what would be counter-offered and eventually aired shocked Torres to her core. All agreed that it was not only delicious but also that they were fooled by it, believing it to be real chicken. Looking for $500,000 in exchange for a 10% stake in Atlas Monroe, she presented the panel of sharks with a sample of her fried chicken. The nature of television programmes such as Shark Tank means that they are exploitative, and while some naive business owners have fallen prey to unreasonable percentage grabs in exchange for much-needed funding, Torres exhibited strength and class. Living in the UK? Don’t fret, as Temple of Seitan has you covered for vegan fried chicken. ![]() The really surprising element here is that prior to the founding of what would become Atlas Monroe - the largest deep-fried vegan chicken manufacturer in the world - the whole family came together and went raw vegan for three full months.Īcknowledging that the raw diet was hard, Torres remains grateful for it, because her father’s diabetes was fully reversed, leading the family to commit to staying plant-based and offering extra motivation when it came to starting Atlas Monroe. Why did Torres start experimenting with vegan foods? Because her father was diagnosed with type 2 diabetes and she wanted to help him get to grips with healthy food that didn’t feel like a compromise on the flavours he already enjoyed. Seizing her opportunity to appear on ABC’s Shark Tank, she was excited about the prospect of raising enough investment to expand her vegan fried chicken business, but little did she know her experience would be an inspiration to countless others. Cancel at any time (link at the end of every newsletter).When Deborah Torres turned down a $1 million offer, her vegan fried chicken Shark Tank episode became one of the most discussed in the show’s history.ĭeborah Torres is an entrepreneur with vision and a personal connection to veganism. ![]() I agree that my mail address is used to receive a newsletter on a regular basis. Receive the most important news from the vegan business world. Torres told VegNews: “This is also especially newsworthy in the vegan community because we are the first Black and woman-owned company to be carried at an international all-vegan chain and we couldn’t be prouder of how far we have come.” With the Copper Branch partnership, Torres said vegans can now indulge in fried chicken without fears of cross-contamination, and she continues to be proud of her product’s incredible success. Torres also revealed plans to enter two major grocery retailers and open a flagship restaurant in a major city. The brand reportedly achieved over $2 million in online sales following a 2019 appearance on Shark Tank, and recently released Atlas Monroe 2.0 – a newly developed line of plant-based chicken breasts, strips and grilled chicken. Based in California, Atlas Monroe has achieved phenomenal success since launching five years ago. When Deborah applied with Atlas Monroe, we knew we had found the perfect match,” Jennifer Stojkovic, Vegan Women Summit’s founder, told VegNews. “When we launched our search to find the next great plant-based product with Copper Branch, it was important to us to not only find an incredible product, but to find an incredible founder, too. Out of hundreds of entrants, the winning prize was awarded to Deborah Torres, founder and CEO of Atlas Monroe, for her signature, extra-crispy vegan fried chicken. The restaurant chain and Atlas Monroe first collaborated as part of Vegan Women Summit’s pitch competition, which offered a Copper Branch food-service contract to innovative woman business founders. The fervent demand prompted Copper Branch, North America’s largest plant-based chain, to make the sandwich a fixture on its US menus, followed by all Canadian locations. The Nashville Vegan Fried Chicken Sandwich is currently available at Copper Branch’s 40+ US and Canada locations, where the crispy spiced sandwich has seen huge success since its early January debut, reports VegNews. Copper Branch Permanently Adds Atlas Monroe Vegan Fried Chicken After Sell-Out DemandĪtlas Monroe’s plant-based fried chicken is now a permanent menu offering at Copper Branch restaurants, just over a month after launching as a limited-time item. ![]()
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